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How To Establish A Profitable Career In Content Marketing

Have you heard someone talk about content marketing and you get the idea that you should already know what it entails, but you are too embarrassed to ask anyone? Congratulations, this chapter is for you.

Definition of Content Marketing

According to The Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action.

To clarify the definition, it means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.

Content is what users want to read, learn about, watch or experience. Nowadays, content is not just a desirable thing, it is a must have.

Content can be presented in many formats such as blog posts, infographics, podcasts, videos and downloadable content such as webinars, eBooks, whitepapers and industry reports.

Types of Content Marketing Contents

To make content marketing work for your organization, you need to have a strategy that will take your content to your audience.

Website: The website serves as the home base for your content marketing initiatives. Any piece of content you create can be hosted on your website or blog. Here, you have full liberty to try out different content types and formats. Apart from articles, video and audio, you can experiment with lists, checklists, curation, repurposed infographics and interviews among others.

Search Engine Optimisation (SEO): The role of SEO in content marketing is vast. From ensuring that proper technical and on-page SEO practices are implemented on the website, to having a comprehensive off-page SEO strategy which determines the success of your content marketing strategy.

Email Marketing: Email marketing can help you distribute your content among your target audience. You can segregate your audience depending on the stage of the buyer’s journey and its relevant type of content or offers.

Social Media Marketing: social media platforms allow you to simplify your content distribution efforts. If you are posting on social media platforms organically, you need to double down on engaging formats to increase your reach. You can also make use of paid ads to take your content to your most relevant audience through the platform’s targeting capabilities.

What does Content Marketing Entails?

Written Content Creation: This has to do with the creation of a vision for blogs, emails and social media posts. It also involves researching trends related to your field, knowing your audience and what you can do for them. Create engaging and original blog posts, emails and social media posts targeted to your audience.

Video Content Creation: you will be responsible for creating relevant video content related to your brand and distributing it across multiple media platforms.

Social Media Management: You will create, manage and track content across platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat.

Gated Content Generation: Users must fill out a form to access a gated content which requires a name and an email address. It is an exchange of high-value information like an e-book or a user’s semi-proposal information.

Editorial Calendars and Strategy: Content marketing is a long game. As such, it is vital to create a publishing strategy. You will be planning your content long before it comes out. An editorial calendar is an essential tool that helps you out in planning.

Is Content Marketing a Lucrative Career?

As the volume of content continues to increase yearly, so does the demand for qualified content writers. Last year, a marketing executive report by Conductor showed that 87% of marketing executives were increasing their focus on content marketing. An earlier survey conducted by LinkedIn and Curata cites similar numbers: 75% of companies were planning to increase staff levels.

Examples of Successful Content Creators

Greatest.com is a health website that focuses on fitness, food and happiness. Their content stands out because they do a ton of it and they use smart techniques in order to allow it take off on every social network the content pertains to.

Hubspot: Their techniques for building followers, driving email signups and growing brand recognition are seemingly second to none and because of that, they are a business I frequently refer to for inspiration on marketing.

Reddit.com: There are a lot of bad infographics. On reddit, the community makes sure that the bad infographics don’t surface.

Potential Earnings of a Content Creator and how they can earn

The average content creator salary is $38,081 as of June 28,2020 but the salary range typically falls between $34,008 and $42,460. Salary ranges can vary widely depending on many important factors which are education, certification, additional skills, the number of years you have spent in your profession. They can earn through the following ways;

Advertisements: Through ads, you receive payment for the promotion of a third-party individual or business. In 2019, ads and brand deals are still the number one-way content creators make money online.

Sales-Based Income: You are receiving sales-based income when an individual makes a payment in exchange for a product or service. The most powerful asset that you have as a content creator is your audience. Your followers listen and respect your opinions. The way to monetize is to let other companies sell to your audience and keep a fraction of the revenue or to sell something yourself and keep all of it.

In Conclusion;

The fastest and easiest way to start earning money in the field of content marketing, is to become a creative writer, and after that, you can expand your skillset to video creation and marketing, and email marketing.

I believe anyone, with a strong drive to succeed through an online skill & business can be a well-paid written content creator. All you need is to be guided by the right coaches. And I have been able to identify the perfect program where anyone can learn the basics and advanced components of Content creation and marketing, and how to grow the skill and business till you are seeing profits in millions monthly.

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How To Build A Profitable Career With Microsoft Office Suite Certification

Microsoft office is the collective name for Microsoft’s set of home and business productivity software. The Microsoft office suite is a set of programs for common productivity tasks, including a word processing program, a spreadsheet tool, presentation software, an email program and others.

The Microsoft suite of programs includes Microsoft word – a word processing tool, Microsoft Excel – a spreadsheet program, Microsoft PowerPoint – used for creating interactive presentations, Microsoft Outlook – used for email and calendar management, Microsoft Access – a database management program and Microsoft OneNote – a note taking application.

The Microsoft office suite is a package of office productivity software released by Microsoft and is available for Microsoft Windows and Macintosh Operating Systems. Current versions for Windows and Macintosh is Office 2016.

Today’s businesses prosper and compete best when they are at the cutting edge of technology. If you don’t understand the basics of the business apps that help companies thrive, you can’t reach your potential or help businesses reach theirs.

The Microsoft office suite is used by 80 percent of companies. Its popularity is only one good reason to get to know MS office but there are more.

Microsoft Office Suite Certification

There are three Microsoft office certifications which includes; Microsoft Office Specialist (MOS), Microsoft Office Expert and Microsoft Office Master. They are intended to demonstrate increasing levels of proficiency in using one or more of the five main office apps: Word, Excel, PowerPoint, Access and Outlook.

These certifications are all about using the Office applications, not installing or administering them. The current certification exams are for the 2016 versions of Office applications which are also available via the cloud in Office 365.

Prerequisites

You do not need specific prerequisites for any of the Microsoft Office certification levels. Microsoft recommends that you have specific level of knowledge in MS Office or the previous level certification.

To become a Microsoft Office specialist, you need to pass these relevant exams;

Each exam is weighed in four or five various categories related to use of the particular application. The Word 2016 exam contains the following categories;

You can get certified as a Microsoft office specialist expert in one or both of these apps, by passing the appropriate expert-level exam(s);

Why Become MS Office Certified?

If you are fluent in Microsoft programs, you will obviously be an expert chart builder. Creating charts is ideally considered to be a job for finance professionals and business analysts. Almost all jobs at some point demand this skill and certification.

Today, data means something to the world. In order to support your view or idea, you need adequate data to put forward. In such situations, MS Excel is one of the best programs to rely on. You can bring different files together and sort data.

Microsoft credential establishes your base on using MS PowerPoint for creating presentation, MS Project for managing projects or MS Excel for managing data.

Besides making your office work easy and effective, Microsoft certification also opens up greater career prospects for you. You can vouch for challenging leadership and analytical roles with your MS credential, you can demand for salary increase and better positions with your expertise to fluently use the MS program towards a better business and success.

Jobs that require MSOffice Certifications and Potential Earnings

Median pay: $70,500 per year

These professionals create and pore over cash flows, income statements, balance sheets and tax returns to keep businesses profitable.

Median pay: $38,880 per year

Administrative assistants help businesses run smoothly by performing routine tasks. They prepare reports, organize documents, manage records, schedule appointments and provide support for staff, customers and visitors. Word processing and spreadsheet software like Excel are staples in their toolbox.

Median pay: $64,040 per year

When it comes to getting your money’s worth, cost estimators are the people you should go to. They often work with project managers and engineers to make accurate estimates of the amount of money, time and labour a specific project requires.

Median pay: $58,600 per year

In addition to their subject specializations, educators also need to be proficient at organizing their classes, keeping track of students and mapping out lesson outlines.

Median pay: $63,120 per year

Hard core marketing is data science in disguise. Leveraging both creativity and analytical thinking professional market researchers depend on their skills at gathering, manipulating and interpreting field data.

Make Money Online

How To Build A Profitable Career With Microsoft Office Suite Certification

The Microsoft office suite is used by 80 percent of companies. Its popularity is only one good reason to get to know MS office but there are more.

Microsoft Office Suite Certification

Prerequisites

To become a Microsoft Office specialist, you need to pass these relevant exams;

Each exam is weighed in four or five various categories related to use of the particular application. The Word 2016 exam contains the following categories;

You can get certified as a Microsoft office specialist expert in one or both of these apps, by passing the appropriate expert-level exam(s);

Why Become MS Office Certified?

Microsoft credential establishes your base on using MS PowerPoint for creating presentation, MS Project for managing projects or MS Excel for managing data.

Jobs that require MSOffice Certifications and Potential Earnings

Median pay: $70,500 per year

These professionals create and pore over cash flows, income statements, balance sheets and tax returns to keep businesses profitable.

Median pay: $38,880 per year

Median pay: $64,040 per year

Median pay: $58,600 per year

In addition to their subject specializations, educators also need to be proficient at organizing their classes, keeping track of students and mapping out lesson outlines.

Median pay: $63,120 per year

Make Money Online

How To Establish A Profitable Career With Google Analytics Certification

Google analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google marketing platform brand.

If you have a blog or a website, whether they are for personal or business use, then you need Google Analytics.

Here are few of the many questions about your blog or website that you can answer using Google Analytics;

How many people visit your blog or website?
Where do your visitors go?
Do I need a mobile-friendly website?
What marketing tactics drive the most traffic to your website or blog?
What website sends traffic to your website?
Which pages on your website are the most popular?
How many visitors have you converted into leads or customers?
Where did your converting visitors come from and go from your website?
How can you improve your website speed?
What blog posts do my visitors like the most?

As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app known as Google Analytics for mobile applications. Google analytics can be blocked by browsers, browser extensions and firewalls and other means.

Google analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

Google analytics approach is to show a high-level, dashboard-type data for the casual user and more in-depth data further into the report set. It can identify poorly perform pages with techniques such as funnel visualization, where visitors came from, how long they stayed on the website and their geographical position.

Google analytics e-commerce reporting can track sales activities and performance. The e-commerce reports show a site’s transactions, revenue and many other commerce-related metrics.

How to get started

To get certified, you need to pass the Google Analytics Individual Qualification (GAIQ) exam. According to Google, the GAIQ is an industry-recognized test that demonstrates your proficiency in analytics. The exam covers the basic and advanced google analytics concepts, including:

Planning and principles
Implementation and data collection
Configuration and administration
Reports, metrics and dimensions
Conversion and attribution.

The Google analytics exam is;

Absolutely free of cost
90 minutes
Qualification is 12 months
70 questions in total
Consists of multiple choice and true/false questions.
Broken into molecules
The timer begins counting down as soon as you begin and you cannot pause the timer
Can’t flag questions to go back during the exam time.
80% correct or higher to pass
If you fail, you must wait 7 days to retake the exam.

How to get Certified

Sign up to Google Partners: You have to be a partner to take the Google analytics exam. This is an online vehicle for Google’s interactions and collaborations with digital marketers and agencies.

Study for the exam: To aid you in studying for the exam, Google provides a number of resources through their Google analytics academy. It includes a handful of free google analytics courses (made up of video lessons) that you can take in your own time. Google recommends that you complete the following courses at the very least before taking the exam;

Google analytics for beginners
Advanced Google analytics

Take the exam

Once you have created a profile in Google Partners, you can sit for the exam.

Click certifications
Click see exams
Hover over the exam section and click on exam details
Click take exam.

Receive your Google Analytics Certification

Once you pass the exam, you become certified. This will reflect on your Google Partner’s account where everyone will be able to see that you are now a certified partner. Congratulations – you made it.

Is Google Analytics Lucrative?

Google analytics is a skill that has been sought after in marketing for a while now and PayScale found that this certification is associated with 1.2 percent boost in salary. The Google analytics individual qualification certification is well worth your time. With this certification, you will pick up an abundance of useful analytical knowledge that will help you understand Google analytics better.

Potential and Future Earnings of a Google analyst

The salary of a Google analyst is $81,400 annually according to Google salary trends based on salaries posted anonymously by Google employees.

Here Are Some Big Changes Coming To Google Analytics

On July 1, 2023, Google Analytics will begin using GA4, the latest version. For marketers, this is a game-changing development because analytics form the bedrock of performance monitoring. Although it may seem like you have plenty of time, turning this on is not as easy as flipping a switch. The crucial information is listed below.

What does GA4 bring to the table that the current Universal Analytics doesn’t?

Using an event-based operational model, GA4 tracks users while prioritizing their privacy, collects and analyzes AI-predicted data, and employs machine learning to make sense of user behavior.
GA4 plans to enhance the current Universal Analytics platform by focusing on active users rather than the total number of users, and it will do so by providing a cross-channel view of the customer lifecycle.
GA4 uses machine learning to combine web and app data in a single asset, making it easier to find actionable insights, while UA has only limited capabilities in this area.
The new GA4 model will have fewer predefined reports than its predecessors, making it simpler to generate ad hoc or one-off reports.
In GA4, not only transactions and objectives but all customer actions are recorded as conversions (events).
In response to Google’s ongoing efforts to tighten its grip on user data, GA4 forgoes cookies in favor of machine learning to fill in the blanks.
To help marketers more easily identify important trends and anomalies in data, Google streamlined its reporting interface.
Data can be used to improve websites and user experiences thanks to GA4’s event-based analytics model and cross-device reporting.
GA4 monitors all customer events as vital data streams in the customer journey, not just page views.

Ad companies can better understand who to target by using GA4, which uses machine learning to fill in the blanks in consumer behavior and predict future transactions and revenue.

As we move into a more privacy-conscious era of the internet, GA4 is the answer to the question of how marketers can make use of data in innovative ways. Marketers can use web and app data to zero in on the user journey from first visit to conversion without resorting to cookies or behavioral & conversion modeling.

The new update paves the way for cutting-edge tracking without compromising users’ personal data security. Having marketers rest easy enough to zero in on the most relevant data helps you steer your campaign in the right direction.

There are a few things you need to do as a handoff before you can make the switch. Many advertisers already know that Google stores information for a full 26 months. As a result, backing up your data is crucial. If you want to have reliable reports after the switch is complete, you should keep all data beginning in 2021. You have completed your shift prep by gathering all necessary information.

Methods for kicking off the change

Open a session in Google Analytics.
Select Admin by clicking the cog icon in the footer.
Verify that the correct account has been chosen.
Check that the preferred option has been chosen.
First in the Property column, select GA4 Setup Assistant.

Some people may feel threatened by the GA4 update, but success can be achieved with early preparation and study. Starting the setup now will help your future campaigns succeed more than if you waited until GA4 was released. GA4 provides the analytical solution we need as we transition into a space where user privacy is a primary concern, but only if you get the set-up process right.