Microsoft office is the collective name for Microsoft’s set of home and business productivity software. The Microsoft office suite is a set of programs for common productivity tasks, including a word processing program, a spreadsheet tool, presentation software, an email program and others.

The Microsoft suite of programs includes Microsoft word – a word processing tool, Microsoft Excel – a spreadsheet program, Microsoft PowerPoint – used for creating interactive presentations, Microsoft Outlook – used for email and calendar management, Microsoft Access – a database management program and Microsoft OneNote – a note taking application.

The Microsoft office suite is a package of office productivity software released by Microsoft and is available for Microsoft Windows and Macintosh Operating Systems. Current versions for Windows and Macintosh is Office 2016.

Today’s businesses prosper and compete best when they are at the cutting edge of technology. If you don’t understand the basics of the business apps that help companies thrive, you can’t reach your potential or help businesses reach theirs.

The Microsoft office suite is used by 80 percent of companies. Its popularity is only one good reason to get to know MS office but there are more.

Microsoft Office Suite Certification

There are three Microsoft office certifications which includes; Microsoft Office Specialist (MOS), Microsoft Office Expert and Microsoft Office Master. They are intended to demonstrate increasing levels of proficiency in using one or more of the five main office apps: Word, Excel, PowerPoint, Access and Outlook.

These certifications are all about using the Office applications, not installing or administering them. The current certification exams are for the 2016 versions of Office applications which are also available via the cloud in Office 365.

Prerequisites

You do not need specific prerequisites for any of the Microsoft Office certification levels. Microsoft recommends that you have specific level of knowledge in MS Office or the previous level certification.

To become a Microsoft Office specialist, you need to pass these relevant exams;

Each exam is weighed in four or five various categories related to use of the particular application. The Word 2016 exam contains the following categories;

You can get certified as a Microsoft office specialist expert in one or both of these apps, by passing the appropriate expert-level exam(s);

Why Become MS Office Certified?

If you are fluent in Microsoft programs, you will obviously be an expert chart builder. Creating charts is ideally considered to be a job for finance professionals and business analysts. Almost all jobs at some point demand this skill and certification.

Today, data means something to the world. In order to support your view or idea, you need adequate data to put forward. In such situations, MS Excel is one of the best programs to rely on. You can bring different files together and sort data.

Microsoft credential establishes your base on using MS PowerPoint for creating presentation, MS Project for managing projects or MS Excel for managing data.

Besides making your office work easy and effective, Microsoft certification also opens up greater career prospects for you. You can vouch for challenging leadership and analytical roles with your MS credential, you can demand for salary increase and better positions with your expertise to fluently use the MS program towards a better business and success.

Jobs that require MSOffice Certifications and Potential Earnings

Median pay: $70,500 per year

These professionals create and pore over cash flows, income statements, balance sheets and tax returns to keep businesses profitable.

Median pay: $38,880 per year

Administrative assistants help businesses run smoothly by performing routine tasks. They prepare reports, organize documents, manage records, schedule appointments and provide support for staff, customers and visitors. Word processing and spreadsheet software like Excel are staples in their toolbox.

Median pay: $64,040 per year

When it comes to getting your money’s worth, cost estimators are the people you should go to. They often work with project managers and engineers to make accurate estimates of the amount of money, time and labour a specific project requires.

Median pay: $58,600 per year

In addition to their subject specializations, educators also need to be proficient at organizing their classes, keeping track of students and mapping out lesson outlines.

Median pay: $63,120 per year

Hard core marketing is data science in disguise. Leveraging both creativity and analytical thinking professional market researchers depend on their skills at gathering, manipulating and interpreting field data. 

Microsoft office is the collective name for Microsoft’s set of home and business productivity software. The Microsoft office suite is a set of programs for common productivity tasks, including a word processing program, a spreadsheet tool, presentation software, an email program and others.

The Microsoft suite of programs includes Microsoft word – a word processing tool, Microsoft Excel – a spreadsheet program, Microsoft PowerPoint – used for creating interactive presentations, Microsoft Outlook – used for email and calendar management, Microsoft Access – a database management program and Microsoft OneNote – a note taking application.

The Microsoft office suite is a package of office productivity software released by Microsoft and is available for Microsoft Windows and Macintosh Operating Systems. Current versions for Windows and Macintosh is Office 2016.

Today’s businesses prosper and compete best when they are at the cutting edge of technology. If you don’t understand the basics of the business apps that help companies thrive, you can’t reach your potential or help businesses reach theirs.

The Microsoft office suite is used by 80 percent of companies. Its popularity is only one good reason to get to know MS office but there are more.

Microsoft Office Suite Certification

There are three Microsoft office certifications which includes; Microsoft Office Specialist (MOS), Microsoft Office Expert and Microsoft Office Master. They are intended to demonstrate increasing levels of proficiency in using one or more of the five main office apps: Word, Excel, PowerPoint, Access and Outlook.

These certifications are all about using the Office applications, not installing or administering them. The current certification exams are for the 2016 versions of Office applications which are also available via the cloud in Office 365.

Prerequisites

You do not need specific prerequisites for any of the Microsoft Office certification levels. Microsoft recommends that you have specific level of knowledge in MS Office or the previous level certification.

To become a Microsoft Office specialist, you need to pass these relevant exams;

Each exam is weighed in four or five various categories related to use of the particular application. The Word 2016 exam contains the following categories;

You can get certified as a Microsoft office specialist expert in one or both of these apps, by passing the appropriate expert-level exam(s);

Why Become MS Office Certified?

If you are fluent in Microsoft programs, you will obviously be an expert chart builder. Creating charts is ideally considered to be a job for finance professionals and business analysts. Almost all jobs at some point demand this skill and certification.

Today, data means something to the world. In order to support your view or idea, you need adequate data to put forward. In such situations, MS Excel is one of the best programs to rely on. You can bring different files together and sort data.

Microsoft credential establishes your base on using MS PowerPoint for creating presentation, MS Project for managing projects or MS Excel for managing data.

Besides making your office work easy and effective, Microsoft certification also opens up greater career prospects for you. You can vouch for challenging leadership and analytical roles with your MS credential, you can demand for salary increase and better positions with your expertise to fluently use the MS program towards a better business and success.

Jobs that require MSOffice Certifications and Potential Earnings

Median pay: $70,500 per year

These professionals create and pore over cash flows, income statements, balance sheets and tax returns to keep businesses profitable.

Median pay: $38,880 per year

Administrative assistants help businesses run smoothly by performing routine tasks. They prepare reports, organize documents, manage records, schedule appointments and provide support for staff, customers and visitors. Word processing and spreadsheet software like Excel are staples in their toolbox.

Median pay: $64,040 per year

When it comes to getting your money’s worth, cost estimators are the people you should go to. They often work with project managers and engineers to make accurate estimates of the amount of money, time and labour a specific project requires.

Median pay: $58,600 per year

In addition to their subject specializations, educators also need to be proficient at organizing their classes, keeping track of students and mapping out lesson outlines.

Median pay: $63,120 per year

Hard core marketing is data science in disguise. Leveraging both creativity and analytical thinking professional market researchers depend on their skills at gathering, manipulating and interpreting field data. 

Google analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google marketing platform brand. 

If you have a blog or a website, whether they are for personal or business use, then you need Google Analytics. 

Here are few of the many questions about your blog or website that you can answer using Google Analytics; 

• How many people visit your blog or website? 
• Where do your visitors go? 
• Do I need a mobile-friendly website? 
• What marketing tactics drive the most traffic to your website or blog? 
• What website sends traffic to your website? 
• Which pages on your website are the most popular? 
• How many visitors have you converted into leads or customers? 
• Where did your converting visitors come from and go from your website? 
• How can you improve your website speed? 
• What blog posts do my visitors like the most? 

As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app known as Google Analytics for mobile applications. Google analytics can be blocked by browsers, browser extensions and firewalls and other means.   

Google analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic. 

Google analytics approach is to show a high-level, dashboard-type data for the casual user and more in-depth data further into the report set. It can identify poorly perform pages with techniques such as funnel visualization, where visitors came from, how long they stayed on the website and their geographical position. 

Google analytics e-commerce reporting can track sales activities and performance. The e-commerce reports show a site’s transactions, revenue and many other commerce-related metrics. 

How to get started 

To get certified, you need to pass the Google Analytics Individual Qualification (GAIQ) exam. According to Google, the GAIQ is an industry-recognized test that demonstrates your proficiency in analytics. The exam covers the basic and advanced google analytics concepts, including: 

• Planning and principles 
• Implementation and data collection 
• Configuration and administration 
• Reports, metrics and dimensions 
• Conversion and attribution. 

The Google analytics exam is; 

• Absolutely free of cost 
• 90 minutes 
• Qualification is 12 months 
• 70 questions in total 
• Consists of multiple choice and true/false questions. 
• Broken into molecules 
• The timer begins counting down as soon as you begin and you cannot pause the timer 
• Can’t flag questions to go back during the exam time. 
• 80% correct or higher to pass 
• If you fail, you must wait 7 days to retake the exam. 

How to get Certified 

1. Sign up to Google Partners: You have to be a partner to take the Google analytics exam. This is an online vehicle for Google’s interactions and collaborations with digital marketers and agencies.  

2. Study for the exam: To aid you in studying for the exam, Google provides a number of resources through their Google analytics academy. It includes a handful of free google analytics courses (made up of video lessons) that you can take in your own time. Google recommends that you complete the following courses at the very least before taking the exam; 

• Google analytics for beginners 
• Advanced Google analytics 

3. Take the exam 

Once you have created a profile in Google Partners, you can sit for the exam. 

• Click certifications 
• Click see exams 
• Hover over the exam section and click on exam details 
• Click take exam. 

4. Receive your Google Analytics Certification 

Once you pass the exam, you become certified. This will reflect on your Google Partner’s account where everyone will be able to see that you are now a certified partner. Congratulations – you made it. 

Is Google Analytics Lucrative? 

Google analytics is a skill that has been sought after in marketing for a while now and PayScale found that this certification is associated with 1.2 percent boost in salary. The Google analytics individual qualification certification is well worth your time. With this certification, you will pick up an abundance of useful analytical knowledge that will help you understand Google analytics better. 

Potential and Future Earnings of a Google analyst 

The salary of a Google analyst is $81,400 annually according to Google salary trends based on salaries posted anonymously by Google employees. 

Here Are Some Big Changes Coming To Google Analytics

On July 1, 2023, Google Analytics will begin using GA4, the latest version. For marketers, this is a game-changing development because analytics form the bedrock of performance monitoring. Although it may seem like you have plenty of time, turning this on is not as easy as flipping a switch. The crucial information is listed below.

What does GA4 bring to the table that the current Universal Analytics doesn’t?

• Using an event-based operational model, GA4 tracks users while prioritizing their privacy, collects and analyzes AI-predicted data, and employs machine learning to make sense of user behavior.
• GA4 plans to enhance the current Universal Analytics platform by focusing on active users rather than the total number of users, and it will do so by providing a cross-channel view of the customer lifecycle.
• GA4 uses machine learning to combine web and app data in a single asset, making it easier to find actionable insights, while UA has only limited capabilities in this area.
• The new GA4 model will have fewer predefined reports than its predecessors, making it simpler to generate ad hoc or one-off reports.
• In GA4, not only transactions and objectives but all customer actions are recorded as conversions (events).
• In response to Google’s ongoing efforts to tighten its grip on user data, GA4 forgoes cookies in favor of machine learning to fill in the blanks.
• To help marketers more easily identify important trends and anomalies in data, Google streamlined its reporting interface.
• Data can be used to improve websites and user experiences thanks to GA4’s event-based analytics model and cross-device reporting.
• GA4 monitors all customer events as vital data streams in the customer journey, not just page views.

• Ad companies can better understand who to target by using GA4, which uses machine learning to fill in the blanks in consumer behavior and predict future transactions and revenue.

As we move into a more privacy-conscious era of the internet, GA4 is the answer to the question of how marketers can make use of data in innovative ways. Marketers can use web and app data to zero in on the user journey from first visit to conversion without resorting to cookies or behavioral & conversion modeling.

The new update paves the way for cutting-edge tracking without compromising users’ personal data security. Having marketers rest easy enough to zero in on the most relevant data helps you steer your campaign in the right direction.

There are a few things you need to do as a handoff before you can make the switch. Many advertisers already know that Google stores information for a full 26 months. As a result, backing up your data is crucial. If you want to have reliable reports after the switch is complete, you should keep all data beginning in 2021. You have completed your shift prep by gathering all necessary information.

Methods for kicking off the change

• Open a session in Google Analytics.
• Select Admin by clicking the cog icon in the footer.
• Verify that the correct account has been chosen.
• Check that the preferred option has been chosen.
• First in the Property column, select GA4 Setup Assistant.

Some people may feel threatened by the GA4 update, but success can be achieved with early preparation and study. Starting the setup now will help your future campaigns succeed more than if you waited until GA4 was released. GA4 provides the analytical solution we need as we transition into a space where user privacy is a primary concern, but only if you get the set-up process right.